How Data Culture Fuels Business in Data-Driven Organizations
IDC survey research shows that data-leading organizations see measurable business outcomes—from employee engagement to financial gains.
Organizations realize the full value of their data when they’re truly data-driven: When everyone—across all levels and roles—is empowered to make better decisions using data, every day with a Data Culture. Data Cultures make data available in the right form, at the right time, and with the necessary context to drive impact, moving business metrics up and to the right.

For this whitepaper, IDC surveyed 1,100 respondents in executive and managerial positions from 10 countries about how they would identify characteristics that influence how data is used in decision-making. This is what sets them apart as a “data-leading” organization and helps define the maturity of their Data Culture. Representing a mix of industries, including financial services, manufacturing, healthcare, government, retail, and more, global respondents were interviewed to identify the trends that separate data-leading organizations from the rest. Download the whitepaper to read more in-depth analysis about how Data Culture fuels business value in data-driven organizations.

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